apple vs samsung case study

Apple case study: How Apple builds everything around simplicity. … Samsung accounted for 37% of smartphone sales and Apple 29% in May 2016. Tang, V., and Huang, B., 2002. Bergman, K., 2014. Refining in Remedies in Patent Litigation: Three (Increasingly Immodest) Proposals. The two electronics moguls Samsung Electronics Co. and Apple Inc. find themselves again in another legal battle, but this time the South Korean has accused the Cupertino company of infringing on its patent related to long-term evolution technology (LTE) and faster fourth generation wireless networking. It started in 2010 with Samsung’s launch of Galaxy S smartphone, which to Steve Job’s disbelief resembled and used similar technology to the iPhone, the breakthrough phone that his company launched three years before. Its software includes the OS X and iOS operating systems and the iTunes media browser ( Fisher , 3). On March 31, a $2 billion trial between Apple and Samsung began in California court. Last week, Samsung filed a case management statement against Apples latest … Technological Forecasting and Social Change, 86, pp.125-131. The Relationship Between Direct Government Support for R&D and Patents in Emerging Economies: A Turkish Case Study. To understand the line of questioning from the Supreme Court justices to the two firms’ attorneys, you need to take a look at the law and the argument in the case.Design patents, as the name suggests, protect the unique look of a product. Smartphones forecast sales have also shown that Apple was still the dominant operating system having sold 8.36 million smartphones in 2010 and the sales continue increasing over time (Ahmetoglu & Chamorro-Premuzic, 2012). The impact of patent wars on firm strategy: Evidence from the global smartphone market. Ahmetoglu, G., and Chamorro-Premuzic, T., 2012. Case Study Apple vs Samsung - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. This case also highlights the importance of conducting a patent search before introducing a new product to minimize the risk of your product infringing a patent. It also argues of the uncertainty of such issues occurring in future as it is known that Samsung and Apple have several different patent disputes in different countries including South Korea and the United States. Apple vs. Samsung: The $2 Billion Case Epilogue Case Solution,Apple vs. Samsung: The $2 Billion Case Epilogue Case Analysis, Apple vs. Samsung: The $2 Billion Case Epilogue Case Study Solution, Apple Inc. sued Samsung Electronics for approximately $2 billion, contending that Samsung offended some of its patents by duplicating Apple's product Plaintiff. Gotts, I.K., and Sher, S., 2012. Rich. Apple is accusing Samsung of infringing on software patents related to its iPhone. Cusumano, M.A., 2013. ended with Samsung losing over a billion dollars to Apple in a case for patent dispute in which Samsung’s Galaxy Tab design was accused resembling iPhones and iPads. In my first post, I wrote about SVAMC offering innovative ways of thinking about tech dispute resolution. It may also result in higher costs and reduced user experiences whereby consumers will now have high costs for a device that solves the same problem but in a less “tasteful” set. Brazil is another leading consumer country for Apple smartphones as they tend to believe that Apple products are designed to say something about the countries in which they are made in those in which they are sold in (Cotter, 2013). 629 - 633. and Temel, S., 2015. The competition between Apple and Samsung is great thing for consumers because they are forcing each other to improve their products year after year. International Journal of Engineering and Advance Technology Studies Vol. The loss made by Samsung may turn into the costs to the consumers when the court bans the use of Samsung devices with the copied applications from Apple devices (Su, Chen, and Lee, 2012). Litigation in the Middle: The Context of Patent-Infringement Injunctions. LJ, 30, p.1. Patents pose fear to entry into the market by smaller firms due to the sunk costs that may be incurred. Patent conflicts interfere with a firm’s future operations, for incase, how Samsungs products were banned from sale resulted in large losses aside from the costs of producing the products (Gotts & Sher, 2012.). Bullying case study australia essay on topic a cricket match. Key lessons are learned from this case that competitors should respect other firms’ patents and always strive to be innovative to avoid coping features of other devices in the industry. Case Study: Apple’s lawsuit on Samsung, what happened? Patent litigation in the UK: an empirical survey 2000–2008. and Lee, P.C., 2012. Samsungimmediately incurs Judge Kohs ire by publicly disclosing material that hadbeen excluded from the trial and for failing to prevent deletion of relevantevidence. Apple also requested the court to order Samsung to stop selling the copied products, but the jury denied the request (Shumaker, 2002). This case study "Business Strategies of Apple and Samsung" seeks to discuss the strategy employed by Samsung and the strategy used by Apple. The implication of United States verdict to International marketing. The court soon grew tired of this, and recently denied Apple's bid to add Samsung's Galaxy 4 phone to the case. Personal essay … The Apple-Samsung lawsuit involves proceedings resulting from the violation of two types of patents; utility patent governing the features of a phone or tablet and design patents governing the appearance of phones or tablets. Levy, S., 2012. and Yoon, J.C., 2013. High brand recognition In Apple case study that to review the market broadly, Apple has invested $4.5 billion in 2013 for Research and Development as compared to $2.4 billion in 2011. Samsung asked for up to $399 million on its standards patents. In 1996, the Apple brand bordered on bankruptcy. In November 2013, another jury ruled that Samsung would have to pay Apple $290 million of the amount overruled by the judge in the 2012 case. Watch this exciting video to know about the patent war prevalent between Apple and Samsung since 2011. The lawsuit posed a threat to even other smartphone producers in the industry to avoid copying any applications of the Apple Company; therefore, the producers may end up making low-quality products as they try to avoid collision with Apple products. The judge eventually reduced the payout to $600 million. Apple Inc. is an American multinational, was founded by Steve Jobs in April 1 st 1976, and has head office in Cupertino, California USA. Stats & Facts. Heating and Cooling Brampton; Heating and Cooling Markham; Heating and Cooling Mississauga; Heating and Cooling Richmond Hill The implication of South Korean Verdict to International Marketing. In the first trial, it was found out that Samsung had willingly violated Apple’s design and utility patents, therefore, the court ordered a compensation of sh. Cotter, T.F., 2013. Communications of the ACM, 56(1), pp.28-31. Patent litigation as a leading market indicator. STEP 2: Reading The Apple Vs Samsung Devices Harvard Case Study: To have a complete understanding of the case, one should focus on case reading. In the second trial, Apple filed a new lawsuit claiming that Samsung violated five of their patents and listed the copied products while Samsung also responded to a claim that two patents for nine phones were violated. The second Apple vs. Samsung … Discover everything Scribd has to offer, including books and audiobooks from major publishers. The paper pays much attention to the factors that have contributed to the success of Apple in the smartphone industry as opposed to Samsung. Fletcher, R & Crawford, H 2014. International Marketing: An Asia-Pacific Perspective (6th ed). However, Apple v. Samsung reminds us why it is important to consider filing one or more design patent applications to protect the look of a new product. and Temel, S., 2015. If the court ruled in favour of Samsung, then it will be compensated US$ 6 million while if it ruled in favor of Apple, Apple would be compensated US$2 million for damages (Helmers & McDonagh, 2013). International Journal of Innovation and Technology Management, 12(05), p.1550021. Lately, Samsung conducted an investigation of new Apple products and presented a plan to … The Apple-Samsung lawsuits. In April 2011, Apple filed multiple lawsuits, spanning dozens of countries, against Samsung for patent infringement. Design rights and innovation: a psychometric analysis. Boston University Law Review, 93, p.1605. Apple and Samsung have shown that they are very sleek in their operations. Assessment 1- Part A- Case Study-1- Managing Growth…, Write a case study on supply chain network design.…, ACCT3102 Individual Case Study Assignment…, INTELLECTUAL PROPERTY CASE STUDY OF APPLE AND SAMSUNG, Samsung: Background, PEST Analysis, Recommendation. Helmers, C. and McDonagh, L., 2013. Wired, 20(12), pp.202-209. The jury held that Samsung had infringed on Apple’s patents and awarded over $1 billion in damages. Also, Case Study will describe why Apple Inc. is a very successful company. SEE ALSO: Samsung: Background, PEST Analysis, Recommendation, CONTACT US IF YOU WANT A SIMILAR HIGH QUALITY PLAGIARISM FREE CASE STUDY ON THIS TOPIC OR RELATED TOPIC. Samsung argued that Apple violated its five patents, but the jury found out that Apple had violated two Samsung patents while Samsung had violated one Apple patent, therefore, the jury made a split decision that awarded small damaged to both companies (Filitz, Henkel & Tether, 2015). Case Study: Apple’s lawsuit on Samsung, what happened? Apple vs Samsung survey questions is a questionnaire to understand customer opinions about Apple and Samsung smartphones. Such disputes show that Samsung product sales are leading worldwide such that they pose a threat to Apple products, therefore, this reveals how other competing firms will put more efforts to bring it down (Lee and Su, 2014; Wingfield, 2012). The jury has ruled that Samsung willfully infringed a number of Apple patents (more on that in a minute) in creating a number of devices (more coming up on that, too) and has been ordered to pay Apple $1. The Android Wars: A Case Study of Apple v. Samsung. According to the South Korean court rule, the judgment passed was fair enough to protect both companies and to create a fair competition in the market. Case-Study-Apple-vs-Samsung University of Melbourne MKTG 90012 - Fall 2014 Case-Study-Apple-vs-Samsung. Notably, 99 percent of the jury verdict was based on Samsung’s infringement of design patents, with only about 1 percent (around $5 million of the approximately $540 million jury award) based on Samsung’s infringement of utility patents. Golden, J.M., 2014. It is said that case should be read two times. ISBN: 9781442560833. Minns, S.E., 2014. Tang, V., and Huang, B., 2002. A sales forecast was conducted, by operating systems, to determine the sales of tablets and smartphones to users worldwide. Shumaker, S.J., 2002. Case-Study-Apple-vs-Samsung University of Melbourne MKTG 90012 - Fall 2014 Case-Study-Apple-vs-Samsung. The forecast shows that Apple’s IOS had been the dominant operating system being used by approximately 61.5 percent of worldwide tablet users in 2012 when Samsung had 45.8 percent in the same year, but Samsung lead the market in 2013 with 61.9 percent while Apple’s IOS had 36.0 percent of market share. Paik, Y. and Zhu, F., 2013. Protecting aesthetic innovations? The impact of patent wars on firm strategy: Evidence from the global smartphone market. Samsung argued that Apple violated its five patents, but the jury found out that Apple had violated two Samsung patents while Samsung had violated one Apple patent, therefore, the jury made a split decision that awarded small damaged to both companies (Filitz, Henkel & Tether, 2015). The judgment passed in the verdict that the copied products of both Apple and Samsung should not be sold resulted in a decreased supply of the products in the market and increase in prices of other existing products of the Companies to compensate for the lost costs. Cyborgs in the Courtroom: The Use of Google Glass Recordings in Litigation. Paik, Y. and Zhu, F., 2013. Apple, which Samsung countered for $422 million, will not have to pay anything to Samsung. Be more market specific- so that it will determine a specific target and design products to suit tastes of the target in order to avoid the patent conflicts (Kim & Song, 2013). Filitz, R., Henkel, J. and Tether, B.S., 2015. Apple is accusing Samsung of infringing on software patents related to its iPhone. 05 billion in damages. Wingfield, N., 2012. The United States Court verdict involved the filing of two separate lawsuits. Other consuming countries of Apple products are Japan and South Korea (Jeruss, Feldman, and Walker, 2012). 3, No.1, pp.16-26, March 2015 Published by European Centre for Research Training and Development UK (www.eajournals.org) 16 ISSN 2053-5783(Print), ISSN 2053-5791(online) SAMSUNG ELECTRONICS AND APPLE, INC.: A STUDY IN CONTRAST IN COMPETITIVE ANALYSIS IN 21ST CENTURY It was just another computer company without any real point of difference. 953 Words 4 Pages. Litigation in the Middle: The Context of Patent-Infringement Injunctions. Consumers will, therefore, have no other option than to purchase other phones for the safety of their use. Law enforcement should make use of these things," Gula said. Facts of the case. The Relationship Between Direct Government Support for R&D and Patents in Emerging Economies: A Turkish Case Study. Different countries have different penalties given to the firm found with copied products, some ban the products from sale while others stop the making of the products, therefore, these penalties greatly affect international marketing as the disputes are usually fought in many countries (Yesilay, Ar, and Temel, 2015.). Despite the increasing sales experienced by Apple, Samsung still leads in the market worldwide. Such strategies will create a stronghold in proofing that Samsung is not capable of copying other company. Shumaker, S.J., 2002. For instance, the high pricing of iPhone 5s in the country shows that Brazil is the most loyal countries where Apple stores are. Take a look at our Apple case study. 100% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Case Study Apple vs Samsung For Later. Apple vs Samsung survey questions is a questionnaire to understand customer opinions about Apple and Samsung smartphones. In the original 2012 case, Apple sued Samsung saying it copied various design patents of the iPhone. The South Korean verdict involves the filing of a disagreement by Samsung in the South Korean Courts. This case study "Business Strategies of Apple and Samsung" seeks to discuss the strategy employed by Samsung and the strategy used by Apple. The ways used by firms, Apple, and Samsung in this case, to address the problem of infringement of goods, therefore greatly affect the international market for smartphones and tablets (Paik and Zhu, 2013). Lee, P.C., and Su, H.N., 2014. Social network analysis of patent infringement lawsuits. Winner: We'll see. Jury awards $1 billion to Apple in Samsung patent case. Gotts, I.K., and Sher, S., 2012. The jury in the much-hyped Apple vs. Samsung patent infringement lawsuit recently handed down a verdict which basically gave Apple everything it wanted: A billion-dollar payment from Samsung, plus the possibility of an injunction against sales of infringing Samsung smart phones and tablets. Kim, H. and Song, J., 2013. It is almost impossible for firms to search all patent holders or to gauge confidently if a company is violating another firm’s patent, therefore, large firms can defend themselves either possessing bargaining chips or by litigation. Available at SSRN 2340899. The jury in the much-hyped Apple vs. Samsung patent infringement lawsuit recently handed down a verdict which basically gave Apple everything it wanted: A billion-dollar payment from Samsung, plus the possibility of an injunction against sales of infringing Samsung smart phones and tablets. It is therefore mostly encouraged to large firms that may be able to cultivate back the funds lost in lawsuits by maximizing their profits. Lee, P.C., and Su, H.N., 2014. Apple v Samsung – a visual study Even after the dust from the epic Apple v Samsungbattle has settled, the design patent infringement comparisons from Apple v Samsungwill continue to serve as meaningful data points that practitioners can reference when assessing … An unbiased Viewpoint, Analysis & Report 2. It may also result in the loss to consumers when Samsung devices are asked to take out the infringed applications, thus, Samsung devices are likely to disappear from the industry for some time. This study contains the financial analysis of the Samsung and its competitor Apple as well as the industry in which Samsung is performing, and it also contains the unique issues that Samsung is … "The terrorist in this case had an Apple 7 iPhone; that's an old phone that has many remote issues with them. How to forecast cross-border patent infringement?—The Case of US international trade. and Yoon, J.C., 2013. Golden, J.M., 2014. In Samsung’s case, I would say that it would lean more towards price inelastic. The order by the court for Samsung to stop making and selling their products in the United States resulted in great losses to Samsung and also resulted in a decrease in the supply of Samsung product to the International market which would also have a great impact on Samsung Customers. Reporting by Dan Levine and … Scientometrics, 92(1), pp.181-195. For the past four years, Apple and Samsung have been the key players of an unprecedented legal war. It is also evidence of the role played by the political government in ensuring fair competition in the market. On the other hand, Apple’s increase in the sale was supported by the high Chinese demand for the big-screen iPhone 6 lineup and expansion of 4G networks in China (Cusumano, 2013). "The terrorist in this case had an Apple 7 iPhone; that's an old phone that has many remote issues with them. Social network analysis of patent infringement lawsuits. Love, B.J. Your first days are free! Apple Vs Samsung Case Study. Building a Patent Portfolio that Supports Your Business Objectives. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. and Lee, P.C., 2012. Law enforcement should make use of these things," Gula said. Samsung also sued Apple for the same and won in few cases where it did not copy specific features. Kim, H. and Song, J., 2013. Utility patents protect the functional parts of a product. Also claims that the jury rushed into a decision of offering compensation to Apple while they had no knowledge of how patents worked (Minns, 2014). In the United States, the jury trial between Samsung and Apple openedJuly 22 with Apple seeking about $2.5 billion in damages. The court ordered a stop to the selling of the copied products of both companies. Protection Plans; About Us; Free Quote; Locations. The discussion of the case will be surrounded on the two (2) clusters on the crisis management part, which include crisis event management and post-crisis management. The jury evaluated the case and found that Samsung had truly violated Apple’s patent thus awarded Apple more than sh.1 billion for its damages and banned the sale of the copied Samsung products (Love and Yoon, 2013). In this report, the case of Apple vs. Samsung has been analyzed using the existing literature including supportive cases and legal guidelines. Journal of Intellectual Property Law & Practice, p.jpt162. Whether damages will be tripled is a decision for Koh in the coming weeks. The case in U.S. District Court, Northern District of California, is Apple Inc v. Samsung Electronics Co Ltd et al, 11-1846. Aside from that Apple also asked for a remedy by asking the court to block the making, use, sale and import of Samsung products in the United States. Such is the case of Samsung vs. Apple which is sprinkled with patents, trademarks or industrial designs case files and also with banning products on one or more markets. By PON Staff — on May 14th, 2019 / Business Negotiations. Your task for this assessment is to read the Case Study 2 - Apple Vs Samsung in your text on pp. The jury in the much-hyped Apple vs. Samsung patent infringement lawsuit recently handed down a verdict which basically gave Apple everything it wanted: A billion-dollar payment from Samsung, plus the possibility of an injunction against sales of infringing Samsung smart phones and tablets. Su, H.N., Chen, C.M.L. Conclusion • The Apple vs. Samsung case was more than Apple simply protecting its intellectual property for the iPhone, iPad, etc. Helmers, C. and McDonagh, L., 2013. Yesilay, R.B., Ar, I.M. Based on the contents of the “discussion” section of this report, it is important to point out … In the spring of 2011, Apple began litigating against Samsung in patent infringement suits, while Apple and Motorola … Apple Inc. v. Samsung Electronic Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012. IMPORTANT!! 3 pages. Analysis on Apple vs Samsung on the political and legal factors This is achieved by ensuring to have the legal requirements by law when taking protective measures against competition in the market. Particular Antitrust Concerns with Patent Acquisitions, The. Upper Saddle River, NJ, USA: Pearson. Protecting aesthetic innovations? Apple with the aim of targeting direct sales, it has located its branches in densely populated locations that can contribute to earn more revenues and to ensure more results that are terrific. Wingfield, N., 2012. Scribd members can read and download full documents. Apple v Samsung – a visual study Even after the dust from the epic Apple v Samsungbattle has settled, the design patent infringement comparisons from Apple v Samsungwill continue to serve as meaningful data points that practitioners can reference when assessing … Based on your analysis of the case and other research you undertake through journal articles, other sources, etc., answer the following questions: Provide a brief overview of the smart phone and tablet computer market worldwide. Texas Law Review, 92(7). Posted on Graham Robertson Posted in How to Guide for Marketers. Patent litigation precaution method: analyzing characteristics of US litigated and non-litigated patents from 1976 to 2010. For instance, when Samsung was denied by the judge to make the argument that Apple’s iPhone design was derived from Sony ideas (to illustrate that Apple was just as much of a conceptual plagiarizer as Samsung) they released the information to the media (Paczkowski, 2012). Question 1: A Brief Explanation of Apple-Samsung lawsuit and its impacts on consumers and the smartphone and computer tablet industry. Though patents reveal the competitive position of large firms, it is an expensive way of protecting a firm from competition as it involves high taxation fees along other costs incurred in registration. Despite the court’s rule, Samsung still has a role to play as the leading company and venture into creating new products that are not close to those of Apple products. On March 31, a $2 billion trial between Apple and Samsung began in California court. Yesilay, R.B., Ar, I.M. Apple claims that Samsung copied the features of their iPhone and iPad when they made Galaxy S, Galaxy S 11 and Tab 10.1.On the other hand, Samsung claims that Apple violated its utility patent by using its 3G capabilities in iPhones and iPads therefore Samsung claims for compensation (Golden, 2014; Levy, 2012). Question 2: Discussion on the Key Lessons learned from the case study. Samsung’s top five leading markets for their smartphones and tablets are; China, United States of America, India and Brazil. JL & Tech., 20, pp.11-14. Assessment and intervention in social work essay vs case Apple analysis samsung study essay on my space travel. Innovation, firm strategy, and patent litigation. Samsung Galaxy S7/S7 Edge accounting for 16% of sales and the iPhone 6s/6s Plus at 14.6%. Bloomberg delivers business and markets news, data, analysis, and video to the world, featuring stories from Businessweek and Bloomberg News on everything pertaining to technology An exploration of the use of registered community designs. Patent litigation as a leading market indicator.International Journal of Technology Transfer and Commercialisation, 1(3), pp.280-291. 3 pages. Therefore, Apple won a court case against Samsung for $1.05 billion because of patent infringement by Samsung for copying a specific feature. Apple’s victory over Samsung would have a wide range of impacts on the consumers and the industry that include; Setting of higher prices- for the latest features of their smartphones that would have a negative impact on the users due to increase in prices while the Apple’s rivals would have to work harder to have a market share (Bergman, 2014; Fletcher & Crawford, 2014). Expanding Patent Law’s Customer Suit Exception. How to forecast cross-border patent infringement?—The Case of US international trade. Lately, Samsung conducted an investigation of new Apple products and presented a plan to add the iPhone in a … From the analysis of the case study, it can be said that patent infringement cases are very complex to make decision because there is a thin line between current and new technology. Samsung violated six of Apple’s patents, the jury said. Design rights and innovation: a psychometric analysis. Samsung should also avoid filing such expensive lawsuits- as they may end up resulting in sunk costs to the firm thus creating opportunities to other competitors in the market. The verdict points out how the jury acted so unfairly without considering rules violated by both parties whereby Samsung had violated the design patent of Apple while Apple had also violated the utility patent of Samsung. Santa Clara High Tech. What can brand leaders learn from how Apple builds everything they do around “making technology so simple that everyone can be part of the future.” Apple has done a great job in taking that brand idea and stretching it across their brand story through advertising, and their innovation plan (as they have entered many new technology categories). Summary of Apple Case Study Analysis 1.0 Introduction 1.1 Introduction of Apple: Apple Inc. is the most famous name in the technology sector, it is an innovative electronics manufacturer, which is giving benefits to the consumers and to the suppliers, and the company is using successful strategies in the market so the best results could be achieved. Cyborgs in the Courtroom: The Use of Google Glass Recordings in Litigation. In cases where a firm does not want to lose its market share, it may opt to produce new products on their own, thus impact occurs in the quality of products when producing similar products without copying the contents of those of a competitor. The jury ended up siding with Apple, agreei… The company may opt to shift its market to the weaker markets- in order to avoid violating the other firm’s patent or may increase resources towards marketing of their products in weaker markets in order to manage the risk. Technological Forecasting and Social Change, 80(5), pp.944-955. Patent litigation precaution method: analyzing characteristics of US litigated and non-litigated patents from 1976 to 2010. (See: Apple v.HTC, Apple v. Motorola, Microsoft v. Motorola, Microsoft v… A California jury ruled that Samsung would have to pay Apple more than $1 billion in damages for patent violations of Apple products, particularly its iPhone. … Analysis on Apple vs Samsung on the political and legal factors, DOCX, PDF, TXT or read online from Scribd. As a consultant, I would urge Samsung to use strategies such as; The print ad given below should be used in the “Daily Express Newspaper”, in the Life &Style section to Advocate for Samsung products in the market when Samsung opts to implement the focus on lower markets strategy by investing more funds in advertising its products to the public. High costs are incurred in the lawsuit- this is evident from the order of compensation passed by the court thus patent conflicts are not encouraged. Love, B.J. Patent litigation in the UK: an empirical survey 2000–2008. I n May 2018, a California jury held that Samsung must pay Apple almost $540 million in a patent infringement lawsuit directed to smartphones. Jury awards $1 billion to Apple in Samsung patent case.The New York Times. Apple Vs Samsung Case Study. Bergman, K., 2014. Based on your analysis of the case and other research you undertake through journal articles, other sources, etc., answer the following questions: Provide a brief overview of the smart phone and tablet computer market worldwide. Same and won in few cases where it did not copy specific features S7/S7 accounting. Than Apple simply protecting its intellectual property law & Practice, p.jpt162 Key players of an legal... Sales and Apple openedJuly 22 with Apple seeking about $ 2.5 billion in damages while that! Option than to purchase other phones for the iPhone 6 shows that Brazil the. S lawsuit on Samsung, what happened Samsung case Study, H.N., 2014 patent Portfolio that Your. H. and Song, J. and Tether, B.S., 2015 Apple 29 % in 2016. Samsung on the Key Lessons learned from the global smartphone market everything around simplicity measures against competition in the 2012! Have clashed and have battled for sales clashed and have battled for sales taking protective measures against in! Ire by publicly disclosing material that hadbeen excluded from the global smartphone market protecting! Smartphone market unprecedented legal war survey 2000–2008 2: Discussion on the Government. Between Apple and Samsung have clashed and have battled for sales great thing consumers. Read online from Scribd in a long line of IP lawsuits against Android device.. Court, Northern District of California, is Apple Inc v. Samsung Electronics Co Ltd al. Are forcing each other to improve their products from copycats who exist in the United States verdict international... Cases and legal factors, DOCX, PDF, TXT or read online from Scribd separate.... 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